Valentine's Day is right around the corner and people will be spending $20 billion in the U.S., says the National Retail Federation. The average American will shell out almost $150 for their significant other.
Workers at DeLoache flower shop are in high gear preparing for the busy weekend. A survey by Fatwallet.com showed that 40 percent of all purchases on Valentine's Days are red roses. DeLoache flower shop owner Gail Branham says she will be constantly busy this week.
Things are just as busy over in Columbia's Vista as Old Chicago prepares for their first Valentine's Day in the Midlands. The survey from Fatwallet.com says one third of couples will head for a restaurant come Valentine's Day.
Old Chicago's David Wingard is preparing.
"Everybody comes out. It's a great holiday for everybody there especially on a weekend. I expect it to be very busy."
Businesses may cash in on this expensive holiday but University of South Carolina students are not buying into all the hype.
"We go all out for each others birthday and Christmas but not that much for Valentine's Day," says one student.
Other students think the price you pay for love is suppose to cost you.
"You have to buy flowers and chocolates. Maybe even a teddy bear. I think that is a good amount" said another student.
Get ready to open those wallets and shell out some cash this Valentine's Day, chances are it will cost you a pretty penny no matter what your plans are.