April Sundell says how she would rather shop online than go out on Black Friday
Handpicked is a local small businesses who have deals up on their website
Marketing Director of Handpicked, Karen Hiter explains why they decided to have online sales for their customers
By: Olivia Lawrence
Consumers say they are shopping online this year to avoid the black Friday madness. Cyber Monday is the Monday after Thanksgiving and customers can now sit at home and get the same deals online as they would on black Friday.
"I actually didn't do any black Friday shopping. I'm not a fan of being on top of other people just to get something on sale," April Sundell said.
Columbia area businesses are realizing consumers are more willing to shop online so they are continuing their black Friday sales in stores and online through the following week.
Handpicked is a small business on Devine St. and it's getting in on the action through their website.
"If you're like most people now, they don't have a lot of extra time on their hands. So they're just trying to catch what they can, and the best way to do that is online," Karen Hiter, the marketing director of Handpicked, said.
Customers are shopping online to reduce the stress of holiday shopping.
“If you don’t have to have it right then and there you mine as well do it online, because its just easier,” Sundell said.