InnovateHER - Helping bridge the gap between Women and Entrep - DatelineCarolina

InnovateHER - Helping bridge the gap between Women and Entrepreneurship

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Tina Herbert talks about the importance of women entrepreneurs. Tina Herbert talks about the importance of women entrepreneurs.
Gabby Goodwin, a young entrepreneur, is last year's winner. Gabby Goodwin, a young entrepreneur, is last year's winner.

By Melanie L. Thompson

InnovateHER  is a competition created to help women entrepreneurs  thrive in the business sector.  The annual competition seeks to empower women through creating products and services for other women.

Women hold over 80 percent of purchasing power in the United States.  The U.S. Small Business Administration started the competition to tap into that market, and also to address the needs of working women whether they were entrepreneurs or not.

The Darla Moore School Of Business hosted this years event Thursday.  Eight people came to present their ideas to a panel of judges.  Each person had five minutes to sell their innovation. Judges scored each presenter on the relevance of their idea, and its potential commercial success.  Their ideas ran the gamut from a chauffeur service for children to a travel size vacuum.

Gabby Goodwin, one of last year's winners was in attendance.  Her product, Gabby Bows, put a new twist on hair bows, and caters to a younger market.  That's with good reason.  Goodwin is an 8-year-old.

That proves there is no age limit to innovation.  There is also no limit on who enters the competition.  One of this year's contestant's  was a man who presented an idea called Rooster Booster.  The product allows people to start their cars without jumper cables.  This product would be a benefit to women.

InnovateHER provides a springboard for women to showcase their ideas and creations.  Entrepreneurship and innovation - two of the bedrocks of the American dream.  InnovateHER is  bridging the gap, and helping make that possible. 

* Source National Association of Women Business Owners

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