By Stephanie Youngblood
Americans are frustrated.
Targeted Victory, a consulting firm focused on online campaign tactics, says millions of people who have never played an active role in politics are now tuning into the 2016 Presidential race. New candidates are making waves in the polls.
One of those candidates is well-known real estate developer, Donald Trump. He continues to intrigue, enrage, and captive American politicos everywhere.
Current CBS News polls show Trump is backed 27% by likely Republican primary voters. He has consistently remained the front-runner of polls since announcing his candidacy in June.
National Chairman of the Democratic National Committee and USC professor for Politics and Mass Media, Donald Fowler, says this Trump phenomenon is because of Americans disappointed in our government.
"There are a lot of people, specifically those who have lost their jobs, people who have been frustrated with the social actions of our government and our private institutions. They are discouraged. They are alienated... and he is speaking to those people," says Fowler.
Fowler continues saying Donald Trump may not have known what he was doing when he began, but he certainly does now -- tapping into the Americans discouraged with our current politicians.
University of South Carolina Law School student, Kyle Chibani, is one of those people.
"Politicians are promising a lot of things, but they're not delivering. And I think a lot of Americans, including myself, want something new. And somebody who's actually gonna do what they say, " said Chibani.
Former business executive Carly Fiorina and retired neurosurgeon Ben Carson are also political outsiders in the GOP race. So what separates Trump from those trailing him in the polls?
Fowler suggests it has everything to do with media. According to a recent analysis by CNN Money, "Trump coverage alone almost doubled all the other GOP candidate coverage." Television isn't the only factor in Trumps 2016 presidential campaign. “He’s used social media to replace the traditional apparatus of a political campaign,” said Zac Moffatt, who co-founded Targeted Victory and managed Mitt Romney's digital outreach in 2012. The online campaign firm says throughout the past two months, Trump has been mentioned in 6.3 million conversations, eight times as many as Republican rivals. Also, three times as many as Democratic rival Hilary Clinton.
We might be far away from "retweets" turning into "votes", but one thing is for certain.
Recent polls are showing Donald Trump, trumps them all.