Coca Cola wins the 2015 Cocky Award for best commercial.
Students using their iclicker to vote for the best commercial during the super bowl this year.
Russ Mischner, Senior Advertising Manager for coke, accepted the 2015 Cocky Award.
By: Oshea Robinson
Executives of Coca Cola picked up the12th annual Cocky Award at the University of South Carolina Tuesday. The Super Bowl Commercial Advertising class as the students vote on the best Super Bowl commercial every year.
Advertising Professor Bonnie Drewniany said the class chose the winner based on a few criteria.
"We always look at three things: like-ability, brand identity, and persuasiveness. We have the students clicking in with the iclickers and at the end of the evening the scores are tallied and the commercial with the highest score wins."