USC Mass Communication students 24 hour CreateAthon helps non-pr - DatelineCarolina

USC Mass Communication students 24 hour CreateAthon helps non-profits

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Robyn Creammer and her team created a new logo for the nonprofit, The Arc. Robyn Creammer and her team created a new logo for the nonprofit, The Arc.
Palmetto Animal Assited Life Services was one of the nonprofit organization that relies on CreateAthon for its marketing services. They are unable to fund a marketing budget. Palmetto Animal Assited Life Services was one of the nonprofit organization that relies on CreateAthon for its marketing services. They are unable to fund a marketing budget.

By: Laura Smith

Some USC students worked for 24 hours straight on CreateAthon this weekend. Students, professional mentors, and faculty and staff gave up sleep to donate their time and talent to help nonprofits.

CreateAthon created pro bono marketing programs to help eight South Carolina nonprofits on plans to get word of their groups to the public. The eight high profile organizations were selected from 29 applicants to receive the marketing services. 

Students studying advertising, public relations, and sports and entertainment came together to create work at the Carolina Coliseum on Friday and Saturday.

Students said they were glad to be apart of something that focuses on helping nonprofits who can't otherwise afford a marketing budget.

"We didn't know what we were doing until about midnight, but once we figured out what we were doing it went really well. Our client cried when we presented it to her," said team leader Robyn Creammer.

Creammer said her team was able to create a new modern logo for The Arc, a group that serves people with intellectual and developmental disabilities.

A wide variety of organizations received valuable creative work including: Columbia's Cooking!, The Arc, Epworth Children's Home, Hidden Wounds, PASOs (S.C. Educational Foundation), SCORE Association, Palmetto Animal Assisted Life Services (PAALS) and the Ronald McDonald House Charities of Columbia.

Palmetto Animal Assisted Life Services said they rely on createAthon for its marketing strategies because they don't have the budget necessary to draw in donor support.

"They were able to develop materials that we need for our mail out campaign to help up raise more donor support. We were amazed at what they could produce when you for go sleep, so we think it was well worth the effort," said PAALS executive director, Jennifer Rogers.

Students and mentors ended CreateAthon by presenting their final work on Saturday to the nonprofits. The work included communications of all kind, websites, brochures, press releases, social media plans, posters and more.

 

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