The Nickelodeon Theater moved from South Main Street to the 1600 block of Main Street in the heart of downtown Columbia. The move was less than a mile but it has made a huge impact on the theater in 2012.
"Our attendance has more than doubled and so has our membership. We have just over 2,000 members now," said The Nickelodeon's Kristin Morris.
She says audiences are flocking to The Nickelodeon for the theaters many festivals and special seriesand to see independent films they cannot see anywhere else.
"We are so much more than a movie theater. We do have a lot of special series and film festivals that means we partner with people in the community to do things like that. It's a really multi-disciplinary experience," said Morris.
That experience is exactly what The Nickelodeon offers, from its films to its concessions. Moviegoers can enjoy the traditional movie snacks like popcorn, candy and sodas or they can choose from a list of fine wines and cold beer on tap.
"They have great movies and we really like the fact that you can come in and have a nice cold beer and good popcorn," said Nickelodeon member Kent Cassibry.
The Nickelodeon is planning to start construction on a second 150-seat theater upstairs soon to meet the demands for the types of movies it specializes in.