Students Stay Hopeful in Bleak Print Job Market - DatelineCarolina

USC Students Stay Hopeful in Bleak Newspaper Job Market

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Chelsey Seidel said print journalism senior semester has taught her how to be a multimedia journalist. Chelsey Seidel said print journalism senior semester has taught her how to be a multimedia journalist.
A new study says for every one dollar digital ads gain, print ads lose seven dollars. A new study says for every one dollar digital ads gain, print ads lose seven dollars.

By: Kim Gaffney

New studies show the newspaper industry is shrinking and more jobs are being lost.

The Bureau of Labor Statistics predicts from 2010 to 2020, over 50,000 newspaper industry jobs will be lost, meaning fewer jobs for new grads.

Chelsey Seidel is a print journalism student at USC. She said she's nervous about the job market because she says the industry has been declining.

"I'm definitely nervous…I think newspapers aren't as popular, they're a lot more inconvenient than turning on your TV or getting on your computer," she said.

Seidel said her journalism Senior Semester class has taught her how to incorporate online media to become a better journalist.

"We make sure all of the audio, multimedia, pictures, everything is linked online…our stories are posted on the web," Seidel said.

Print journalism professor Doug Fisher said print students don't need to worry because all journalists should be able to do the same jobs.

"Business doesn't care…business isn't defining things as broadcast or print anymore. Business is defining things as what channel can we make money at-lets do it," Fisher explained.

The Council of Economic Advisers reports the press is "America's fastest-shrinking industry" measured by the number of jobs lost.

Media technology professor Augie Grant said newspapers are losing money because advertising is moving online.

"They aren't surrounding it with as much advertising as they used to do in print, so they're not capturing as much revenue," Grant said.

Pew Research reports for every one dollar digital ads gain, print ads lose seven dollars.

Vision Property Management uses advertising to show customers homes.

Vice President of Marketing Zach Hudson said Vision Property uses online ads more than print ads because they're cost effective and easier for customers to view.

"Digital ads reach so many more people for such a lower cost. They're just much more cost efficient…usually brighter, bigger, better," Hudson said.

Chelsey said she's staying hopeful for a job when she graduates in May.

"Print journalism still teaches you basic skills you need to succeed in the job market… even if it's not at a newspaper," Seidel said.

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