USC Class helps One Woman Open a Business - DatelineCarolina

USC Class Helps Columbia Get a Little Sweeter

A USC class helped Dee Dailey open the Tic Toc Candy Shop in Columbia. A USC class helped Dee Dailey open the Tic Toc Candy Shop in Columbia.

By: Jennifer Brehm

Dr. Phil Bartlett's Strategic Management class in the USC School of Business is helping people set up small businesses.

Dee Dailey, owner of Tic Toc Candy Shop, dreamed of opening a business in Columbia, but she had no idea how to go about doing it.

"I was watching Food Network and on one of the episodes they were going into a candy store to buy some product for baking. That's when it dawned on me that we don't really have a place like that in Columbia," Dailey said.

Dailey talked to Bartlett and he recommended she let his students help her. She did and the students worked their magic.

"They did the research, they put together the financials, and it was really a great experience to have the class to do that for us," Dailey said.

Bartlett can't promise success to the businesses. The Small Business Administration web site says small businesses have only a 50 percent chance of surviving for five years or more.

But Bartlett can promise to save them money.

Business consulting is expensive, he says. By having his students provide these services, he's saving beginners in business lots of cash.

Bartlett thinks the program benefits everyone involved. Students get real life experience helping people start businesses.

"I feel fortunate to be a part of it. I feel fortunate just to be around them because I couldn't imagine my life without those students," Bartlett said.

And Dailey got a store out of it.

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