Sponsors raise breast cancer awareness above I-126
By Nick Steyn
Edited by Christlo Jordan III
Posted on Oct. 9, 2007
Drivers on Interstate 126 were reminded that it was National Breast Cancer Awareness Month when they passed the South Carolina Oncology Associates Center on Oct. 2 and saw hundreds of hanging bras linked between two cranes.
The bra chains slinked between two cranes -- dozens to a row. There were blues, greens, yellows and pinks -- a few risque blacks and reds and dozens of conservative whites.
There were bras of all sizes, but all of them looked small next to three "Bras Across Columbia" banners.
The S.C. Oncology Associates, WNOK Radio and Imagecare, a diagnostic imaging center in Columbia, sponsored the second annual Bras Across Columbia campaign. With cooperation from several local businesses, organizers collected the bras and hung them beside the interstate near the Greystone Boulevard exit.
Bras were collected from various sites throughout the area including Columbia College and Handpicked stores. WNOK provided large collection crates to each site and promoted each "bra drop" in an advertising campaign.
"The purpose behind this is obviously to raise awareness about breast cancer and encourage women to get their mammograms," said Meredith Anderson, executive director of the SCOA Cares Foundation.
Her foundation works within the oncology center to help indigent or uninsured patients pay for healthcare.
Anderson said this year's show of support is as good, if not better than last year's.
"I think we've had a good response," said Suzanne Roach, store manager of Handpicked in Columbia. "It's our customer base. We were chosen as a drop because we're women focused and our customers know that."
Roach was unsure of the number of bras collected by the three Handpicked locations but said the ads sent customers to the stores grasping old bras.
"We do have connection to breast cancer awareness," said Roach. "Our owner, Melanie Logan, has designed her own breast cancer crystal pins. When we sell those pins, all of that goes back to the Susan G. Komen Breast Cancer Foundation."
The bras will be laundered by Lexington Dry Cleaning and donated to women's shelters throughout the Midlands.
The Morning Rush, a Columbia morning program hosted by Jonathon Rush, broadcasted live from the oncology center. Representative from S.C. Oncology Associates, White Crane Co., Alala and other sponsors were present during airtime, said Anderson.